Perfect shop floor execution.
vrMockshop is a virtual reality tool that lets you build fully merchandised interactive 3D stores of any size, and design perfect shopfloor layouts by simply dragging and dropping fixtures, garments and graphics. Once you’re created your perfect shop floor layout, vrMockshop’s planograms communicate your vision to the rest of the retail team.
In today's challenging retail environment, the pressure is on every brand and retailer to optimise the whole visual merchandising and store execution process. With many retail brands changing their floor layout 4 to 12 times per year combined with the seasonal changes, it is increasingly important that retailer gets it right – everytime. By using vrMockshop you can be assured of the perfect shop floor layout.
Equally vrMockshop’s planograms, which are generated automatically, provide a complete visual guide to every fixture in your virtual store. They show how they should be merchandised and provide simple to follow instructions to all shop floor staff. It’s quick and easy, enabling you to send out planograms for every store grade or cluster every week.
So if you are a member of the marketing, store operations, B&M or shop floor team, you can be assured that vrMockshop will deliver a range of benefits that you never dreamed possible!
Create
Create the product database (including all product data). Graphics and photos of stock are automatically converted into 3D garments
Build
Build the virtual store. Merchandise fixtures and lay out the shopfloor without ever leaving your chair.
Generate
Generate planograms automatically. Once the store is merchandised, it's just a case of clicking a few buttons.
Distribute
Distribute planograms to colleagues, electronically or as hard copies.
vrMockshop delivers a range of business benefits across the buying and merchandising, marketing, visual merchandising and store execution process. Here are just some of the reasons why you need to be using vrMockshop to deliver the perfect store layout.
vrMockshop eliminates duplicate tasks. For example, separate teams don’t need to plan fixture layouts using different systems. Everyone can see the same shop floor in vrMockshop, which saves time and money and leads to fewer meetings.
vrMockshop’s virtual environment lets everyone in your organisation see an interactive version of their store. They can give feedback, share ideas, and get involved.
vrMockshop’s schedules tell you the exact quantities of fixtures and stock required to fit out your store. You’ll only order what you need, which reduces your setup costs.
vrMockshop lets you see departments and shop floor layouts in the virtual store, and instantly gives you comprehensive space details.
vrMockshop’s schedules update automatically as you build and change the virtual store, so you always have an accurate picture of your stock, equipment and budget.
vrMockshop planograms provide clear visual instructions for executing the shop floor. You’ll get exactly the layout you want on your opening day, and beyond.
vrMockshop is a totally interactive virtual environment that lets visual merchandisers experiment, adapt, and create store layouts that sell.
Automated planogram production saves you time at the design stage, and clear visual instructions typically halve the time it takes to lay out the shopfloor.
No more physical mock shops, or dragging fixtures around the shopfloor to try out new layouts, this can be achieved simply via your PC.
vrMockshop uses pictures instead of words. Pictures scale any language barrier and ensure ideas and instructions are received with clarity.
You can create as many planograms as you want, for stores of any space grade and in any location. This gives you complete control over your brand identity, worldwide.
Ability to present how the range will look in store to the buyer, providing valuable feedback for their buying decisions.
vrMockshop can model any store, of any size, allowing you to visualise your entire store portfolio. It’s quick, and simple.
- Avoid CAPEX overspend due to ability to test the space for precise fixture and branding requirements.
- Better "sell through" and less "mark down" due to improved stock management, resulting in higher net margin and Gross Margin Return on Investment (GMROI).
- Reduced logistics cost as there will be no more overstock returns to warehouse
- Improves cross functional team collaboration for buying and merchandising, marketing and store operations.
Retail Operations & Visual Merchandising
- Greater productivity during new store openings, with less man hours and overtime required.
- Delivers precise retail execution through the creation of accurate planograms and fixture guidelines.
- Improves cross functional team collaboration for buying and merchandising, marketing and store operations.
- Significantly improved stockroom management, due to the elimination of "overstocks".
- Improved communications with shopfitting and retail design companies resulting in an earlier sign-off.
- Concession companies can obtain optimum space, by proving size of range, rather than being dictated to by the host store.
Buying and Merchandising
- Better "sell through" and less "mark down" due to improved stock management, resulting in higher net margin and GMROI.
- Improves cross functional team collaboration for buying and merchandising, marketing and store operations.
- Ability to test designs and collections in a retail environment at the buying stage, therefore creating visual merchandising concepts at an earlier stage of the process.
Marketing
- Avoid CAPEX overspend due to ability to test the space for precise fixture and branding requirements.
- Reduction in PoS wastage due to accurate planning and testing of concepts prior to investment.
- Improves cross functional team collaboration for buying and merchandising, marketing and store operations.
- Deliver a consistent brand identity across multiple stores on a regional and global basis
- Mockshop see what you can do (English)
- Mockshop see what you can do (German)
- Mockshop see what you can do (French)
- Mockshop see what you can do (Spanish)
- Mockshop see what you can do (Dutch)
- Mockshop see what you can do (Portuguese)
- Mockshop see what you can do (Italian)
- Mockshop for store openings (English)
- Mockshop for store openings (German)
- Mockshop for store openings (French)
- Mockshop for store openings (Spanish)
- Mockshop for store openings (Dutch)
- Mockshop for store openings (Portuguese)
- Mockshop for store openings (Italian)
Mockshop Demo Video
"Along with the rapid growth of our business with multibrand stores, we've almost doubled the number of our own shops over the last couple of years and this business model is proving very successful for us. However, this growth meant that our merchandising team was spending more and more time answering shopfloor queries about layouts.The company decided not to evaluate other solutions as they had already heard good reports about the Mockshop solution from industry peers.
With sixteen collections per year plus accompanying accessories, our store layouts need to be changed frequently. This is where Mockshop planograms help us save a lot of time, as they're really easy for the shop staff to read and execute. The planograms also eliminate misunderstandings and ensure a more accurate execution of how we want our shops to look."
Bandolera is a womens fashion label which is active in more than 25 countries. Bandolera has more than 2,500 points of sale - both multi-brand and mono-brand stores.
www.bandolera.com
"The boost in productivity since we started using Sampleroom has been remarkable.
It used to take weeks to produce collection books semi-manually, and there was always the risk of errors creeping in to the process. Now, we sort and select the styles we want with the mouse, and a few minutes later we have a professional-looking range book. Along with the efficiency gains, it makes a difference to the way we're perceived by our retail partners. We can show them the range in a much more appealing way, and it's easier for them to choose styles they think will sell best and give them a good return."
Garcia Jeans, an international jeans and lifestyle brand, has been able to dramatically reduce the time needed to produce its collection books with Visual
Retailing solutions. It also uses the products to design the layouts of its stores and franchise shops throughout Europe.
www.garciajeans.com
"With Mockshop, we now have a solution that covers practically 100 per cent of our merchandising needs. The various modules interact well with each other
and Photostudio especially has saved us a huge amount of time.
We chose VR products because we found they were easy to learn and have a logical and clear layout. The solutions can be used in multiple different ways while remaining cost-effective, so they delivered clear value to the business from the outset."
Gelco is one of the top ten fashion brands in Germany. After the acquisition of the BiBA (www.biba.de) retail chain from the Escada group in 2009 the group
today operates more than 500 own retail shops and shop-in-shops in Germany and abroad. In addition, it supplies more than 2500 retail partners worldwide.
The group employs over 1800 members of staff.
www.gelco.de
"What we needed was for us to be able to use pictures to communicate the relevant content. Written instructions and product lists were completely
unsuitable for this.
VR was finally chosen as the preferred supplier, which was down to the company's better presentation and product knowledge. The decision went in VR's favour on technical grounds too, as the system could be connected more easily to K&L's ERP system."
German fashion chain K&L, headquartered in Weilheim, near Munich. As a vertically integrated retailer, K&L want to have tight control over the
whole value chain, from concept to consumer. Collections are developed locally, manufactured remotely and promoted to customers using K&L's own
marketing concepts.The final step in this whole process is communication with its branches and making certain the original concept is implemented in a
consistent manner across all 57 stores.
www.kl-ruppert.de
"Over the last two years Levi's has reinvented its brand on the UK High Street. The first new store concept was unveiled at the London flagship store in
February 2000 and one year on sales are up about 50% in Levi's stores, and more than the double (100%) in 'shop in shop' stores.
The Levi's partnership with vrSoftware and the use of Mockshop has been instrumental in our success. The software enables the new store concept to be seen as a virtual store, allowing operations and merchandising personnel to more effectively plan store space and see the retail proposition through the eyes of the target consumer".
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans,
casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and
Denizen™ brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online
sites, and franchised and company-owned stores. As of August 28, 2011, the company operated 499 stores within 31 countries. Levi Strauss & Co.'s
reported fiscal 2010 net revenues were $4.4 billion.
www.levistrauss.com
"We're very pleased with Mockshop. It produces clear and highly professional shop layouts that are really easy for our shop sales staff to follow - and
that gives M&S Mode a unified brand image in all our retail outlets throughout Europe."
Netherlands-based M&S Mode has selected Mockshop and Sampleroom to streamline key processes, including visual merchandising (VM), product range visualisation, and product photography. M&S Mode has been using the solutions since September 2010 and is already benefiting from the significant time and cost savings they deliver. The team was particularly impressed by Mockshop's clear and professional visualisation, making it easier for them to advise and instruct on-site staff in their shops on the required layouts.
Headquartered in Amsterdam, M&S Mode specialises in on-trend womenswear in a wide range of sizes and has around 450 stores in the Netherlands, Belgium,
France, Germany and Spain.
www.msmode.nl
"Our store merchandising documents are now visual planograms instead of lists of numbers and written instructions, our range catalogues are visual instead
of being spreadsheet print outs and, internally, we can see our ranges and retail propositions visually. Literally we can see it all at a glance. VR made
all of these pictures by assembling:
- 3D hanging and folding merchandise from a simple photo or sketch of the product
- Importing the images of the POS material
- Building the furniture so that it could be configured just like the real O'Neill fixtures
From these components we can now build presentations every month, by theme or all at once. Now visual merchandisers and sales reps across Europe are discovering and enjoying the power and simplicity of VR. We are now producing 40 planograms per week instead of two ! That's a 2,000% productivity gain!
The sales calls are now achieving much more in a much shorter period of time. This is something that O'Neill desperately needed because we are moving to more collections and deliveries per year. Our designers also use VR in the development stage. By using VR to visually analyse the range, they can fill the gaps and get balance in the collection at an early stage".
O'Neill invented the neoprene wetsuit in 1952 and is now Europe's leading manufacturer of functional and lifestyle surf / snowboard sports and casual wear.
Annually our designers create over 2,500 styles that are sold in 35 countries, 400 'shop in shops' and 20 O'Neill stores.
www.oneill.com
"The evaluation has shown that Mockshop and SampleRoom make it quick and easy for us to produce planograms with the merchandise and store layouts that
really drive sales. This will make the whole planning phase much faster and accelerate execution of our plans on the shop floor."
RENÉ LEZARD is an exclusive premium men's and women's fashion brand. It is notable for its individuality, inimitable design, uncompromising material
and finishing quality. Its products are sold in RENÉ LEZARD shops and selected retail partners in Europe, North America, Eastern Europe and the
Middle East. In the light of its geographic spread, the company was looking for an easy-to-use yet powerful solution that would centralize its retail store
planning and optimize its merchandising. Another of the company's top priorities was that the selected solution should integrate with its FUTURA system, an
ERP application tailored to lifestyle retail companies. Following an evaluation of multiple vendors, RENÉ LEZARD chose VR Mockshop and SampleRoom
products for their breadth of functionality.
www.rene-lezard.com
"The Mockshop and StyleShoots solutions are easy to use and help us to make significant time and cost savings in our visual merchandising and photography
processes."
s.Oliver, a leading German-based fashion and lifestyle brand. s.Oliver and is one of Europe's biggest fashion and lifestyle companies with an international
workforce of 5500 people. s.Oliver products can be found in over 30 countries all over the world.The company implemented the Mockshop solution in December
2008 and has since been able to harmonise the layout and branding of its collections at the point of sale. In addition, the company has integrated Mockshop
with its corporate ERP system to support faster communications and processes between headquarters and the shop floor in the future.
www.soliver.com
"Until early 2007 we had been using a graphics program for the visual merchandising. But there has been a disadvantage: We had no way of evaluating whether
shop staff could follow our instructions, nor whether a certain layout was working well for us. Mockshop has changed this and makes planning, communicating
and merchandising far quicker and easier for our more than 1200 stores across Europe."
Takko uses Mockshop to quickly and easily merchandise its stores and communicate product presentation instructions to all its shop staff. In the eighteen months Takko has been using the visual merchandising software, the company has achieved significant cost and time savings in the merchandising and communications process.
Founded in 1982 and headquartered in Telgte, Germany, Takko is one of Europe's leading fashion discounters. The company currently operates 1,208 stores, of
which 905 are located in Germany, and employs some 10,000 people worldwide. Outside Germany, Takko has a rapidly growing international presence with 254
stores in Austria, Belgium, the Czech Republic, Hungary, the Netherlands, Poland, Rumania, Slovakia and Switzerland. The company also operates 13 stores
via franchise agreements in Slovenia, Lithuania, Estonia and Latvia.
www.takko-fashion.com
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