Press release
Visual Retailing International BV Enables Fashion Industry Move from Physical to Virtual Mock Shops
Fashion Retailers and Brands Boosting 'Visual Retailing' Productivity
Boroughbridge, Aug 2, 2011. Visual Retailing International BV™, the market leading provider of "Visual Retailing" software solutions, today announced 2010/2011 fiscal year on year revenue growth of 30% (with 20% pre-tax profit) and that its software is now licensed to 200 major retail chains and brands. "Visual Retailing" is the market for retail industry visual planning and communication tools including those supplied by Visual Retailing International BV which claims market leadership with its "Visual Retailing International BV Mockshop®" for visual merchandising and " Visual Retailing International BV Sampleroom™" for range visualization. Visual Retailing International BV solutions are delivered by a growing number, currently 25 in 15 countries, of Visual Retailing International BV Authorized Distributors, Solution Providers and Associates who provide local expert implementation and support services.
"For 10 years 'Visual Retailing' has been an embryonic market for the retail industry but now adoption of these software tools is rapidly accelerating," said Colin Liversedge, CEO/MD Visual Retailing International BV. "This market growth is driven by the productivity boosting needs of a Fashion industry dealing with the economic recession and its own changing trends:
Colin explained, "as a result Brands and Retailers are switching from manual processes, such as building and photographing physical mock shops to visualization via virtual mock shops built in a computer, often without having sufficient physical samples to dress a physical mock shop. Switching to virtual mock shop modeling is driving down the costs associated with the physical mock shop, (rent, labour, photography, manually creating store directives etc.) and driving up sales through better visual merchandising which improves shopper conversion rates.
For example, M&S Mode implemented Visual Retailing International BV Mockshop®, Visual Retailing International BV Sampleroom™ and iShopShape's StyleShoots products in September 2010 to streamline key processes, including visual merchandising (VM), product range visualization, and product photography.
Headquartered in Amsterdam, M&S Mode specializes in on-trend womenswear in a wide range of sizes and has around 450 stores in the Netherlands, Belgium, France, Germany and Spain. The workload involved in producing garment shots and store layouts was increasing rapidly - especially with shop presentations changing every week. M&S Mode is already benefiting from the significant time and cost savings - Mockshop is streamlining shop presentation processes, Sampleroom is used for decision support and storyboarding for range visualization, and StyleShoots for the product photos for use in Mockshop and Sampleroom. "These Visual Retailing products are certainly making our jobs easier as well as saving us time, our business processes are rapidly moving from physical to virtual mock shops," says Marit Zijderlaan, visual merchandising specialist at M&S Mode. "Mockshop produces clear and highly professional shop layouts that are really easy for our shop sales staff to follow - and that gives M&S Mode a unified brand image in all our retail outlets throughout Europe. StyleShoots® is a big improvement on our previous photo process, because it's an-all-in-one solution with hardware and software that lets us produce better-quality shots in much less time."
Visual Retailing International BV Mockshop® for visual merchandising and Visual Retailing International BV Sampleroom™ for range visualization are delivered and supported by Authorized Distributors, Solution Providers and Associates worldwide such as iShopShape. These partners are both local to their customers and their in-depth knowledge and diverse range of retail experience and expertise delivers true business and operational solutions that help clients save money and increase revenue. They truly know and understand their customers businesses and needs as they implement, customize and add onto the Visual Retailing International BV software solutions, as iShopShape have done with StyleShoots® and Shopshape®.
About iShopShape
iShopShape, headquartered in Haarlem, The Netherlands, distributes and develops 'visual retailing' and PLM software solutions, primarily for the European Fashion Industry. Their team of experienced retail industry professionals serves you directly, or through solution providers near you. iShopShape is a Dutch based provider of PLM and retail execution solutions that optimize the processes from design to retail. With iShopShape expertise customers can make more efficient use of each of their stores and shop-in-shop retail spaces. Retail customers of iShopShape are well-known chains including C&A, Perry Sport, Peek & Cloppenburg, Kaufhof, Coolcat, Bijenkorf and Takko. They use iShopShape expertise to facilitate and optimize communications with their individual stores, production facilities and outlets, leading to improved conversion ratios. Prestigious wholesale chains like O'Neill, Garcia, Adidas, s.Oliver, have been able to initiate successful processes with iShopShape software and increase sales to and by their retail customers.
Further information is available at www.ishopshape.com.
Fashion Retailers and Brands Boosting 'Visual Retailing' Productivity
Boroughbridge, Aug 2, 2011. Visual Retailing International BV™, the market leading provider of "Visual Retailing" software solutions, today announced 2010/2011 fiscal year on year revenue growth of 30% (with 20% pre-tax profit) and that its software is now licensed to 200 major retail chains and brands. "Visual Retailing" is the market for retail industry visual planning and communication tools including those supplied by Visual Retailing International BV which claims market leadership with its "Visual Retailing International BV Mockshop®" for visual merchandising and " Visual Retailing International BV Sampleroom™" for range visualization. Visual Retailing International BV solutions are delivered by a growing number, currently 25 in 15 countries, of Visual Retailing International BV Authorized Distributors, Solution Providers and Associates who provide local expert implementation and support services.
"For 10 years 'Visual Retailing' has been an embryonic market for the retail industry but now adoption of these software tools is rapidly accelerating," said Colin Liversedge, CEO/MD Visual Retailing International BV. "This market growth is driven by the productivity boosting needs of a Fashion industry dealing with the economic recession and its own changing trends:
- The power of Visual Merchandising (VM) has been clearly demonstrated by Mary Portas on her "Mary Queen of Shops" programme (BBC TV and YouTube). Each programme shows how refining the merchandise range and improving shop floor presentation drives sales and makes for successful retailing.
- Numerically VM has been proven to increase walk in shopper to customer sales conversion ratio ranges from a lowly 5% up to a high of 47% in the UK with the average running at 20%. Good shopfloor sales merchandising can double the average sales conversion ratio, i.e. up to 40%.
- The increase in the number of retail 'seasons' - what used to be 2-4 retail 'seasons' per year is often now 8-12 depending upon the fashionability of the store. Each season needs new product ranges, marketing campaigns and shop floor execution in ever shorter time windows."
Colin explained, "as a result Brands and Retailers are switching from manual processes, such as building and photographing physical mock shops to visualization via virtual mock shops built in a computer, often without having sufficient physical samples to dress a physical mock shop. Switching to virtual mock shop modeling is driving down the costs associated with the physical mock shop, (rent, labour, photography, manually creating store directives etc.) and driving up sales through better visual merchandising which improves shopper conversion rates.
For example, M&S Mode implemented Visual Retailing International BV Mockshop®, Visual Retailing International BV Sampleroom™ and iShopShape's StyleShoots products in September 2010 to streamline key processes, including visual merchandising (VM), product range visualization, and product photography.
Headquartered in Amsterdam, M&S Mode specializes in on-trend womenswear in a wide range of sizes and has around 450 stores in the Netherlands, Belgium, France, Germany and Spain. The workload involved in producing garment shots and store layouts was increasing rapidly - especially with shop presentations changing every week. M&S Mode is already benefiting from the significant time and cost savings - Mockshop is streamlining shop presentation processes, Sampleroom is used for decision support and storyboarding for range visualization, and StyleShoots for the product photos for use in Mockshop and Sampleroom. "These Visual Retailing products are certainly making our jobs easier as well as saving us time, our business processes are rapidly moving from physical to virtual mock shops," says Marit Zijderlaan, visual merchandising specialist at M&S Mode. "Mockshop produces clear and highly professional shop layouts that are really easy for our shop sales staff to follow - and that gives M&S Mode a unified brand image in all our retail outlets throughout Europe. StyleShoots® is a big improvement on our previous photo process, because it's an-all-in-one solution with hardware and software that lets us produce better-quality shots in much less time."
Visual Retailing International BV Mockshop® for visual merchandising and Visual Retailing International BV Sampleroom™ for range visualization are delivered and supported by Authorized Distributors, Solution Providers and Associates worldwide such as iShopShape. These partners are both local to their customers and their in-depth knowledge and diverse range of retail experience and expertise delivers true business and operational solutions that help clients save money and increase revenue. They truly know and understand their customers businesses and needs as they implement, customize and add onto the Visual Retailing International BV software solutions, as iShopShape have done with StyleShoots® and Shopshape®.
About iShopShape
iShopShape, headquartered in Haarlem, The Netherlands, distributes and develops 'visual retailing' and PLM software solutions, primarily for the European Fashion Industry. Their team of experienced retail industry professionals serves you directly, or through solution providers near you. iShopShape is a Dutch based provider of PLM and retail execution solutions that optimize the processes from design to retail. With iShopShape expertise customers can make more efficient use of each of their stores and shop-in-shop retail spaces. Retail customers of iShopShape are well-known chains including C&A, Perry Sport, Peek & Cloppenburg, Kaufhof, Coolcat, Bijenkorf and Takko. They use iShopShape expertise to facilitate and optimize communications with their individual stores, production facilities and outlets, leading to improved conversion ratios. Prestigious wholesale chains like O'Neill, Garcia, Adidas, s.Oliver, have been able to initiate successful processes with iShopShape software and increase sales to and by their retail customers.
Further information is available at www.ishopshape.com.