Press release
Visual Retailing International BV Supports New Visual Merchandising Center of Excellence
India's FDDI enlists Visual Retailing International BV Mockshop®


Boroughbridge, England, July 19, 2011. Visual Retailing International BV®, today announced that Visual Retailing International BV Associate, Visual Merchandising Courses has launched a new online e-learning course using Visual Retailing International BV Mockshop®.

The FDDI, originally established by India's Ministry of Commerce in 1986 and now rated as one of the world's premier fashion and retail institutions, will incorporate Mockshop into a number of the Institute's key Diploma courses. "The software makes visual communication fast, simple, accessible to everybody and thus, can bring huge benefits to the retail sector," said Mr. Rajeev Lakhara, IRS, Managing Director, FDDI. "This software has gained popularity & recognition in India and it will be part of our curriculum - students will be trained for this software, which will help them in getting placements."

"Visual merchandising is growing as a profession throughout India and worldwide," said Shashi Bhushan Shukla (IRS), Secretary at the FDDI. "Including Mockshop in our curriculum upgraded our course content, created a professionally modern environment for students and helped establish the FDDI as a visual merchandising Centre of Excellence. To best prepare for visual merchandising careers students are using Mockshop to fully merchandise 3D stores virtually. We're also aiming to display the best of these 3D stores to the Indian fashion industry by organizing a formal presentation of students' work to established members of the industry."

"Retailing success was and is dependent on the quality of decisions made by Planners, Buyers and Visual Merchandisers and, of course, today's students are tomorrow's decision makers. Historically the business processes employed by these roles were largely manual but today's technology offers significant productivity increases through visualization and virtualization using highly intuitive and retail industry specific software tools," said Colin Liversedge, CEO/MD, Visual Retailing International BV. "We congratulate FDDI and Ptex and hope their initiative will add to student motivation, career preparedness and provide public recognition for the important role of the FDDI."

"Visual Retailing" is the market for retail industry visual planning and communication tools including those supplied by Visual Retailing International BV which claims market leadership with its "Visual Retailing International BV Mockshop®" for visual retailing and " Visual Retailing International BV Sampleroom™" for range visualization. The Visual Retailing International BV visual retailing suite enables creating, delivering and executing quality visual merchandising instructions. Interactive virtual store modeling and visual merchandising automates production of visual 'planograms' and enables greater collaboration between visual merchandisers and staff in each retail store.

About Ptex

Ptex Solutions, founded in 2004, is the market leader in software for Fashion companies in India. Ptex Solutions has partnered with several software companies like Visual Retailing International BV, Lawson Software, Browzwear to introduce their products to Indian companies within the fashion and retail industry. The company's clients include leading Indian fashion companies such as Madura Garments, ITC Wills Lifestyle and Gini & Jony. For more information, visit www.ptexsolutions.com or contact Prasham Kamdar on +91 22 2527 1528 or email info@ptexsolutions.com.